Privacy policy

Introduction and required information

Designation of the controller

The data processing controller for this website is:

Polidenta GmbH
Schlesierweg 27
31515 Wunstorf, Germany

The controller decides alone or together with others concerning the purposes and equipment for which and with which personal data (e.g. name, contact details, etc.) is processed.

Withdrawal of consent to data processing

Some aspects of data processing are possible only if you have given your express consent. Once given, you may withdraw your consent at any time. No special format is required: you can withdraw consent by emailing us. A withdrawal does not affect the lawfulness of data processing performed before the withdrawal.

Right to lodge a complaint at the supervisory authority

As a data subject, you have the right to lodge a complaint at the supervisory authority in the event of a violation of data protection law. The supervisory authority for data protection issues is the Data Protection Officer appointed by the federal state in which our company has its registered place of business. The following link provides a list of the data protection officers with their contact details: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to request that the data we process automatically on the basis of your consent or in fulfilment of a contract be handed over either to you or to a third party. This data will be provided in a machine-readable format. In cases where you request the direct transfer of data to another controller, this will be duly carried out only if technically feasible.

Rights of access, rectification, restriction, erasure

In accordance with applicable data protection legislation, you have at all times the right to be informed at no charge about your stored personal data, its origin and its recipients, and the purpose of data processing. You may also have the right to rectify or erase this data, or to restrict its processing. As regards these and other questions concerning personal data, you may contact us at any time by using the contact details provided by this website’s Legal Notice.

SSL and TLS encryption

For security reasons and to protect the transmission of confidential content that you send to us as operators of this website, our website uses SSL and TLS encryption. This ensures that the data you send to us via this website cannot be intercepted by third parties. You can identify an encrypted connection by the ‘https://’ in your browser’s address bar and the padlock symbol shown before it.

Server log files

Server log files are used by the website provider to automatically save information that is automatically provided to us by your browser. This includes:

Web browser type and version
Operating system used
Referrer URL
Host name of visiting computer
Time of day of server request
IP address

These items of data are not aggregated with data from other sources. The basis for data processing is given by point (b) of art. 6(1) of the EU GDPR, which permits the processing of data to fulfil a contract or pre-contractual activities.

Sharing of data on contract conclusion for the sale and shipment of goods

Personal data is shared with third parties only in cases where this is necessary as part of contract execution. Such third parties may be payment service providers or logistics firms, for example. Sharing of data for other purposes does not take place unless you have expressly consented to this purpose or purposes.
The basis for data processing is given by point (b) of art. 6(1) of the EU GDPR, which permits the processing of data to fulfil a contract or pre-contractual activities.

Registration on this website

You can register on this website in order to use certain features. The data transmitted is used solely for the purpose of making use of the offer or service in question. During registration, details marked as required must be provided in full. If they are not, we will not accept the registration.
We will inform you by email of any important changes – such as for technical reasons. This email will be sent to the same address that you specified during registration.
The data entered during registration is processed according to the consent that you have given (EU GDPR art. 6(1), point (a)). Once given, you may withdraw your consent at any time. No special format is required: you can withdraw consent by emailing us. This does not affect the lawfulness of data processing performed before the withdrawal.
We store the data collected during registration for the period during which you are registered on our website. Your data will be deleted if you terminate your registration. This does not affect statutory retention periods.

Contact form

Together with your contact details, data transmitted via our contact form is stored so we can process your enquiry or be ready to handle any follow-up questions you may have. This data is never shared without your consent.
The data that is entered using the contact form is processed solely according to the consent that you have given (EU GDPR art. 6(1), point (a)). Once given, you may withdraw your consent at any time. No special format is required: you can withdraw consent by emailing us. A withdrawal does not affect the lawfulness of data processing activities carried out before the withdrawal.
We retain the data transmitted to us via the contact form until you request its erasure, withdraw your consent to its storage or until there is no longer any necessity to continue storing this data. This does not affect any mandatory legal provisions – such as retention periods in particular.

Newsletter data

To send you our newsletter, we need you to provide us with an email address. Verification of the email address specified is also necessary and you must also agree to receive the newsletter. Other data is either not collected or may be given voluntarily. This data is used only for the purpose of sending you our newsletter.
The data entered during newsletter registration is used solely on the basis of the consent that you have given (EU GDPR art. 6(1), point (a)). Once given, you may withdraw your consent at any time. No special format is required: you can withdraw consent by emailing us or you can use the ‘Unsubscribe’ link in the newsletter. This does not affect the lawfulness of data processing activities carried out before the withdrawal.
If you unsubscribe, the data entered to set up the subscription is then erased. If the same data was provided to us for other purposes and by some other activity, the data remains stored on our servers.

Google Analytics

Our website uses functions from the web analytics service Google Analytics, as provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses ‘cookies’, which are small text files that your web browser stores on your device and which enable the analysis of website usage. The information generated by the cookie about your use of this website is transmitted to a Google server, where it is then stored. The server is typically located in the USA.
The legal basis for the setting of Google Analytics cookies is point (f) of art. 6(1) of the EU GDPR. As operators of this website, we have a legitimate interest in the analysis of user behaviour, with the aim of optimising our website and (potentially) advertising.

IP anonymisation
We use Google Analytics in conjunction with its ‘IP anonymisation’ feature. This ensures that Google will truncate your IP address before sending it to the USA if you access this site within Member States of the European Union or in other parties to the Agreement on the European Economic Area. In exceptional cases, Google may transmit the full IP address to a Google server in the USA and truncate it there. Google will use this information on our behalf to evaluate your use of the website, so as to be able to compile reports on website activity, and provide us with other services related to website and internet usage. The IP address transmitted to Google Analytics is never aggregated with other data held by Google.

Browser plugin
You can configure your web browser so it does not set cookies. However, this may restrict some of the functionality offered by our website. You can also prevent the collection of data related to your website usage, including your IP address, as well as the subsequent processing of this data by Google. To do so, you will need to download and install the browser plugin that is accessible using the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Opt-out of Google Analytics tracking
You can prevent data collection by Google Analytics if you click the following link. This will set an opt-out cookie that prevents your data being collected in the future when you visit this website. Deactivate Google Analytics.

Details of how user data is handled by Google Analytics are provided by Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Google as data processor
To ensure we are fully compliant with the provisions of data protection law, we have concluded a data processing contract with Google.

Demographics in Google Analytics

Our website uses demographic functionality provided by Google Analytics. This enables reports to be created that contain statements about the age, gender and interests of page visitors. This data is sourced from Google’s interest-related advertising and visitor data from third-party providers. It is not possible to use this data to identify a specific individual. You can deactivate this functionality at any time. You can do so either by configuring the Ads Settings in your Google account or by generally preventing the collection of your data by Google Analytics, as detailed in the ‘Opt-out of Google Analytics tracking’ section.

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